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Rational celebrates 40th anniversary


April 5, 2013
By Canadian Pizza

April 5, 2013 – Rational AG sees itself as a specialist in hot food
preparation in the world’s professional kitchens, and is celebrating 40
years of living up to the claim.

April 5, 2013 – Rational AG sees itself as a specialist in hot food
preparation in the world’s professional kitchens, and is celebrating 40
years of living up to the claim.

Siegfried Meister, founder of the cooking appliance developing company,
began producing equipment that offered new technology in 1973. He wanted
to find a way to offer maximum benefits to those working in the food
industry.

In 1976, Meister and his small team created the combi-steamer by adding
steam to his hot dry air technology. In the following years, the
combi-steamer changed production in large, commercial kitchens and
influenced the entire industry.

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"”It has been our objective to always offer our customers maximum
benefits. Through the consistency of our company in hot food
preparation, we have become a part of our target group,” says Dr. Günter
Blaschke, chairman of the board of Rational AG. “We know the
requirements and needs of our customers and are better to solve their
problems and continuously improve their working world than others."

In 2011, Rational introduced the Self Cooking Center – Whitefficiency.

"It not only consumes much less energy than traditional cooking
appliances, but it is especially flexible and easy to use," says
Blaschke. "Above all, it is intelligent."

Blaschke is confident that Rational AG’s 40-year-old success story will last well into the future.


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