Papa Murphy’s redefining its concept
By Canadian PizzaNews
Oct. 22, 2013, Vancouver, Wash. – Papa Murphy’s opened a new location in Austin, Tex. that features digital menu boards and a grab-and-go “Murphy’s Market.”
“For over 32 years, we have strived to provide the best fresh pizza experience to busy families. Our new food-forward store highlights our high-quality ingredients with clean and simple design,” said Kevin King, Papa Murphy’s chief development officer, in a media statement. “Two key features of the modernized CREATE store are the digital menu boards and the addition of a convenient grab ‘n’ go “Murphy’s Market.”
Tesser, a brand strategy and retail design firm located in San Francisco, designed the new Papa Murphy’s. The CREATE store focuses on complete transparency and personalization. An open layout showcases the scratch-made dough prep area, hand-chopped vegetable toppings, and freshly grated 100 per cent whole-milk mozzarella cheese.
Papa Murphy’s plans to launch two more store locations to pilot special materials, design elements and customer flow.
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