Canadian Pizza Magazine

Instagram powerful pizzeria marketing tool

By Bruce Irving   

Features Business and Operations Marketing bruce irving instagram market your pizzeria week marketing marketing tips marketing week

Bruce Irving, founder of and host of the weekly Smart Pizza Marketing podcast, is keen on Instagram as a marketing tool.

Use Instagram and Instagram stories! It’s one social network that has two different audiences. This allows you the ability to be creative and reach a larger audience using a single platform.

Use the Instagram feed to show your pizza or dishes in high quality and then use Instagram stories to show the behind the scenes of what goes on in your pizzeria. With 700 million people on the platform, it’s a great place to show what you do and what makes you different.

Final tip: Remember to use hashtags on every post as well. Save your hashtags on a google doc file on your phone that makes it super easy to copy and paste into every post.


Read Bruce’s article, Top 4 email marketing mistakes.

Bruce Irving is the marketing visionary behind and host of the weekly Smart Pizza Marketing podcast. On his podcasts, he interviews the leading minds of the pizza restaurant industry. An expert marketing consultant and former pizzeria owner, Bruce may be contacted at

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