Canadian Pizza Magazine

Gen Zers report highest restaurant frequency in 2023: Technomic

By Canadian Pizza   

News Business and Operations

Generation Z customers visited restaurants in Canada with the highest overall restaurant frequency, 69 per cent in 2023, according to date from research firm Technomic.

Gen Z is the only generation that sees a positive increase in “more than once a week” food-service usage compared to 2021. All other groups show a decline, with baby boomers pulling back the most.

Many restaurant and pizzeria operators still find themselves struggling with traffic as more guests reduce their overall restaurant visits, Technomic said in its latest Industry Insights report. The company’s data suggests consumer groups differ in the way in the way they approach restaurant dining.

In this chart published in that report, Technomic summarizes the habits of different consumer groups.

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