Canadian Pizza Magazine

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Canadians prefer pizza over other quick-serve items


October 3, 2012
By Canadian Pizza

Oct. 3, 2012, Toronto – According to the first Canadian National Pizza
Month survey, pizza is the most favoured
quick-service food item among Canadians.

Oct. 3, 2012, Toronto – According to the first Canadian National Pizza Month survey, pizza is the most favoured quick-service food item among Canadians. Thirty-three per cent of Canadians surveyed selected pizza as their favourite quick-serve item compared to 25 per cent for hamburgers and 20 per cent for sub/sandwiches. Other revelations from the survey include: 91 per cent of Canadians enjoy pizza in the company of someone versus eating alone; Maritimers prefer bread and bread sticks as a side order while Ontarians love their chicken wings and Quebecers their French fries.
 
The survey also confirmed that 88 per cent of Canadians eat quick-serve pizza and seem to be adventurous when it comes to trying new toppings. Participants in the survey confirmed having tried lobster and cabbage on their pizza, as well as smoked salmon or eggs.             
 
“I think the survey explains, in part, why our industry continues to experience growth and a steady flow of new personnel, franchise operators and consumers,” said Pat Finelli, chief marketing officer for Pizza Pizza. “Pizza is relevant, appreciated and highly personal. The way our society is going, I can only see the popularity of pizza increasing."

The survey was conducted by Leger Marketing and commissioned by Pizza Pizza to commemorate National Pizza Month, an industry observance that takes place each year in October to showcase the love affair Canadians have toward the famous food. Complete results can be found here.

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