Canadian Pizza Magazine

Canadians divided on Valentine’s plans, Pizza Pizza-commissioned poll says

By Canadian Pizza   

News pizza marketing valentine's day pizza

Toronto – According to a Leger survey commissioned by Pizza Pizza, almost half of Canadians celebrating Valentine’s Day would rather stay in and share a romantic evening at home, while 45 per cent prefer going out to enjoy a nice dinner.

“Food and romance go hand in hand,” said Pat Finelli, chief marketing officer at Pizza Pizza, in a news release. “While everyone has their own preference on how to celebrate, our pizza shaped like a heart is a cheesy favourite among those who order in.”

Some other interesting findings from the Canada-wide survey:

  • 81 per cent of Canadians celebrate Valentine’s Day: among those, 61 per cent have a date, 32 per cent don’t, and five per cent said they “have a date with pizza.”
  • Quebecers who celebrate Valentine’s Day are significantly more likely to consider fondue and cheese romantic foods, while the rest of Canadians are more likely to consider pizza, pasta, seafood and steak to be romantic.
  • Residents of Quebec are more likely to have a date on Valentine’s Day.
  • 14 per cent of Canadians who celebrate Valentine’s Day consider pizza to be a romantic food.
  • Of those staying home, 20 per cent will order in.

To mark Valentine’s Day, Pizza Pizza locations are serving a festively shaped heart pizza equivalent in size to a traditional 12″ medium pizza. The pies can be personalized with any two toppings for $11.49. Customers who opt for the special pizza shaped like a heart will also receive a box of heart-shaped chocolates and have a chance to win a two-carat diamond ring.


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