Boston Pizza International got a little larger this week with the opening of its 350th location.
Boston Pizza International got a little larger this week with the opening of its 350th location.
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The restaurant, located in Devon, Alta., marks the second grand opening in 2013, demonstrating the brand’s continued focus on growth and expansion across Canada.
According to Ken Otto, chief operating Officer for Boston Pizza International, the chain expects to see sustained growth throughout the next year with additional restaurants slated for opening in the coming months, including stores in Ellerslie, Alta, Emerald Park, Sask., and Ontario locations in Toronto and Waterloo.
“This is a tremendous milestone for Boston Pizza, further positioning us as Canada’s largest casual dining brand,” said Otto in a news release. “Our focus on franchising through a multi-channel strategy is driving the continued growth of the Boston Pizza brand and bringing our great food and in-restaurant experience to Canadians from coast-to-coast.”
Late last year Boston Pizza unveiled new store design concepts, which are currently rolling out across the country as part of the company’s renovation program which requires stores to renovate and incorporate the latest store design features every seven years. Most recently, Boston Pizza in Laval, Que., has been renovated to incorporate many of the brand’s new design elements.
“From our diverse menu offerings to our store’s look and design, we are always striving to give our guests a new and exciting dining experience,” continued Otto. “We have improved the overall interior layout of our restaurants by maximizing the sports bar experience with more TVs and better sightlines while also further enhancing our family-friendly dining room by creating a more intimate dining experience with lowered ceilings, better lighting and upgraded seating.”
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