Canadian Pizza Magazine

BP opens 350th location

By Canadian Pizza   


May 9, 2013, Devon, AB –
Boston Pizza International got a little larger this week with the opening of its 350th

The restaurant, located in Devon, Alta., marks the second
grand opening in 2013, demonstrating the brand’s continued focus on growth and
expansion across Canada. 


According to Ken Otto, chief operating Officer for Boston
Pizza International, the chain expects to see sustained growth throughout the
next year with additional restaurants slated for opening in the coming months,
including stores in Ellerslie, Alta, Emerald Park, Sask., and Ontario
locations in Toronto and Waterloo.


“This is a tremendous milestone for Boston Pizza, further
positioning us as Canada’s largest casual dining brand,” said Otto in a news release. “Our focus
on franchising through a multi-channel strategy is driving the continued growth
of the Boston Pizza brand and bringing our great food and in-restaurant
experience to Canadians from coast-to-coast.”


Late last year Boston Pizza unveiled new store design
concepts, which are currently rolling out across the country as part of the
company’s renovation program which requires stores to renovate and incorporate
the latest store design features every seven years.  Most recently, Boston
Pizza in Laval, Que., has been renovated to incorporate many of the brand’s
new design elements.


“From our diverse menu offerings to our store’s look and
design, we are always striving to give our guests a new and exciting dining
experience,” continued Otto.  “We have improved the overall interior layout of
our restaurants by maximizing the sports bar experience with more TVs and
better sightlines while also further enhancing our family-friendly dining room
by creating a more intimate dining experience with lowered ceilings, better
lighting and upgraded seating.”



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