April 4, 2011, Mississauga, Ont. – Boston Pizza International is now serving up bigger, tastier chicken wings across Canada.
The plump one-of-a-kind wings come in both flatties (the wingette) and drummies (the bulbous meaty end) and are available oven roasted, breaded or fried with 14 original sauces and rubs.
“We took our time developing the perfect sports bar chicken wing, and we believe we’ve achieved success,” says Matt Hoag, Boston Pizza’s corporate chef. “I’m confident that Boston Pizza’s new wing selection will please any palette, from hot and spicy to sweet and tangy.”
The cooking techniques, sauces and flavours for the new wings are based on extensive feedback from guests and rigorous kitchen testing. The wings are supplied exclusively to Boston Pizza by Sunwest Poultry. The 14 sauces offer guests a variety of flavours that span the traditional range of chicken wing sauces and rubs (mild, medium, hot, BBQ), but also a variety of flavours inspired by different cultures and cuisines from around the world, including:
- Sesame ginger
- Pineapple mango
- Asian five spice
- Caribbean jerk
- Teriyaki
- Chipotle BBQ
- Honey garlic
- Salt and pepper
- Thai chili
- Naked
Boston Pizza's new wings are now available at all 340 locations across Canada. To celebrate, the chain is launching a new fully integrated marketing campaign with TV, radio, online and in-store creative as well as an interactive Facebook campaign where guests can win a 'wing night' with friends.
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