Mississauga, Ont. – Boston Pizza’s annual heart-shaped pizza fundraising campaign will see $1 from every pizza sold today go to support a local charity chosen by individual stores across Canada.
“Since 1980, we have celebrated Valentine’s Day with heart-shaped pizzas, and it has become a tradition for many of our guests,” says Michelle Schepel, executive director of Boston Pizza Foundation Future Prospects, in a news release. “With almost 400 stores coast to coast, we recognize each store has a special connection to registered charities operating within their local communities. Thanks to our guests, locally owned and operated Boston Pizza stores and their franchisees, 100 per cent of the funds raised through this year’s campaign will benefit hundreds of charities chosen by individual stores.”
Customers can make an additional minimum donation of $2 by purchasing a Boston Pizza Paper Heart or the limited-edition Future Prospects Triple Chocolate Mousse Cake, available until March 31.
Boston Pizza’s limited-time heart-shaped pizzas, included in the campaign, are available in small and medium size, excluding thin crust. The chain expects to serve more than 60,000 heart-shaped pizzas on Valentine’s Day this year.
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