Canadian Pizza Magazine

News
Boston Pizza launches urban concept


June 2, 2011
By Canadian Pizza

June 2, 2011, Toronto – Boston Pizza's urban concept debuts in downtown Toronto.

The
new restaurant, located at 250 Front Street West, features 350 seats, more than 9,400 square-feet of space on two floors,
and an outdoor patio.

"Boston Pizza Front & John is designed to capture the feeling and
excitement of being in downtown Toronto through a celebration of our
dynamic local sports scene," says Mark Pacinda, president and COO of
Boston Pizza International. "Guests will know they are at a Boston
Pizza, but at the same time they'll feel like they're in a downtown,
urban restaurant and bar."

Boston Pizza's new urban design concept has a host of décor
enhancements, including a  bar on each floor, more than 80
flat-screen TVs, and a customized sound and lighting
system that will give the space a unique atmosphere for different
Toronto sports teams on different occasions. The entire space will change color depending on the
sporting event taking place and the teams playing.

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"We believe a similar concept can work in a number of major cities
across the country.  As we did with the Front & John location, we will
design future urban or downtown stores to reflect the needs and flavour
of the local community," said Pacinda.

Boston Pizza Front & John is owned by Wayne Steadman, Aubrey Steadman
and owner/operators Rob and Jan Phillips who operate a number of other
Boston Pizza locations in Ontario. The new restaurant creates more than
100 new jobs.

As part of the grand opening
celebrations, all server tips from the restaurant's dress rehearsals will be donated to Road Hockey To Conquer Cancer, benefiting The
Princess Margaret Hospital Foundation.