Canadian Pizza Magazine

Your special newcomers give-away VIP program

Diane Chiasson   

Features Business and Operations Marketing annex marketing marketing week newcomer VIP

People are constantly moving in and out of your neighbourhood, and I am pretty sure you already know that moving is one of the most stressful moments in a person’s life. During moving time, the majority of people will call for a pizza as they don’t have the time, the energy or the resources to cook. Since these new neighbours will now soon be looking for their new favourite pizza place, they may just give you a call for a pizza.

How about welcoming them by sending with their pizza a real personal letter signed by you, your brochure, a 20% off gift card for some future orders, and free desserts? You may even do something unexpected such as given them a free pizza… just because you are the nicest pizzeria owner in your neighbourhood. How do you think these customers will react toward your pizzeria? You will make a first big impression that will be totally hard to ignore, and they will never forget you and your restaurant. Give back to your community and be part of the community, and you will reap the rewards.

As most people today engage more through websites and social media campaigns, you should consider adding a new page on your website to advertise this special VIP program for the newcomers in your neighbourhood.

Diane Chiasson, FCSI, president of Chiasson Consultants Inc., has been helping foodservice, hospitality and retail operators increase sales for over 30 years. She is an industry leader in providing innovative and revenue-increasing foodservice and retail merchandising programs, interior design, branding, menu engineering, marketing and promotional campaigns, and much more. Contact her at 416-926-1338, toll-free at 1-888-926-6655 or, or visit


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