Canadian Pizza Magazine

Slices for Smiles campaign raises record funds for Children’s Miracle Network

From left, Pat Finelli, CMO for Pizza Pizza; Paulo Carvalho, sponsorship manager for Pizza Pizza; patient Rhys Jones, aged 9; Jennifer Laughton, vice-president of McMaster Children's Hospital Foundation; Hamilton Tiger Cat mascot Stripes; Angie Ramalho, Children's Miracle Network; Tommy Turner, director of corporate patnerships for Children's Miracle Network; Hamilton Bulldogs mascot Bruiser; and in front patient Heba Mohamed, aged 3. Simon Wilson/ Canadian Press Images

Toronto – The 2015 semi-annual Slices for Smiles campaigns generated a record $400,000 for Children’s Miracle Network, pushing Pizza Pizza and Pizza 73’s total fundraising efforts past the $2-million mark.

“Maintaining first-rate hospitals and related health services requires a broad base of community partners,” said Pat Finelli, chief marketing officer for Pizza Pizza and Pizza 73, in a news release. “We’re very pleased and honoured to be part of this group. Together with our customers, partners and team members, we are able to help enrich the lives of so many children. We’re thankful for the continued support and commitment to this initiative, year after year, and look forward to reaching our next target.”

Funds were raised through proceeds from discounted menu items, in-store events and various appeals for donations from consumers online, through the Pizza Pizza and Pizza 73 call centres and a private golf tournament last summer.

The Slices for Smiles Foundation was created in 2007 to help improve the lives of children in communities across Canada.All funds raised locally stay within the community and are directed to the local Children’s Miracle Network member hospital for that region. Monies raised help fund research, new equipment purchases and develop social programs for kids.


“We are so grateful to Pizza Pizza and Pizza 73 for their incredible support,” said John Hartman, chief operating officer for Canada for Children’s Miracle Network. “They’ve helped children’s hospitals in Canada with things like funding critical treatments, medical equipment and research.”

Pizza Pizza and Pizza 73 plan to build on the success of their 2015 initiatives and will run Slices for Smiles fundraising campaigns again this year.