Red Brick launches Red Fridays

January 14, 2010, U.S. – Red Brick Pizza has partnered with Operation Helping Hand to show appreciation to U.S. troops and provide assistance to the families of soldiers wounded in the Iraq and Afghanistan wars.

Red Brick franchisees who participate in the fundraising effort dubbed "Red Fridays at Red Brick" will donate 100 per cent of "Red Fridays Red Brick" wristband sales and a portion of every pizza sold on Friday to Operation Helping Hand. The program will run every Friday until all the U.S. troops return home.
 
"We encourage all of our franchisees and other businesses to spread the word to wear red on Fridays in a show of nationwide support and thanks to our troops," said Red Brick's president and founder Jim Minidis.