Canadian Pizza Magazine

Features Business and Operations Marketing
Pizza once a month for life


November 25, 2009
By Canadian Pizza

Topics

November 25, 2009, Toronto – Sometime in the next few weeks a lucky Pizza Pizza customer will place the one millionth online order for the pizza chain and win a monthly delivery of pizza for the rest of his or her life.

People can follow the promotion online by becoming fans and followers of the Pizza Pizza team's social networking pages on Facebook and Twitter. As the numbers of online orders get close to one million, announcements about how close the company is will appear in the online conversation.

"Our contests have a way of bringing out bright smiles from our winners," said Pat Finelli, chief marketing officer for Pizza Pizza. "But this one takes the cake – or pizza!"

Pizza Pizza has a longstanding history of innovative leadership in the pizza sector. The company was the first to implement a computer ordering system, a centralized call centre and was also the first to turn its phone number into a now commonly recognized jingle: '9-6-7-11-11.' Pizza Pizza believes it is the first to offer pizza for life as a prize.

Based on an average lifespan of 80 years, a 20 year-old person would enjoy 720 large pizzas. That's a value of roughly $14,000 based on a consecutive large three topping pizza order.


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