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N.B. extends summer tourism incentive program to include Atlantic provinces and releases tourism recovery and growth plan

By Canadian Pizza   

COVID-19 Updates News Business and Operations Finance

Fredericton – New Brunswick’s new travel incentive program, aimed at boosting the tourism industry, will be extended to visitors from the Atlantic provinces when the reopening of the provincial borders allows. The department also has released “RSVP,” a plan to support the tourism industry to the end of the pandemic.

The Explore NB Travel Incentive program provides a 20 per cent rebate on eligible expenses of up to $1,000 that are made while making an overnight stay in New Brunswick. Travel can take place between May 27 and Oct. 31 and applications will be open from July 5 to Nov. 30.

“This is a program that was recommended by industry and developed by the provincial government last year and was welcomed by both industry and residents,” said Carol Alderdice, president and CEO of the Tourism Industry Association of New Brunswick. “It helped support our tourism operators and provided an opportunity for our residents to truly explore and appreciate this beautiful province.”

In April, the department also launched the Fish & Hunt promotion to support New Brunswick outfitters. The program provides participating outfitters with a 20 per cent rebate on all hunting and fishing packages they sell, allowing them to offset their prices. All experiences must take place between April 15 and July 15 and include at least two nights accommodations.


All nine provincial parks are open for the season. The department worked hard to open them on time to make camping spaces available after New Brunswickers came out in record numbers last year.

“We all deserve a fun-packed summer,” said Tourism, Heritage and Culture Minister Tammy Scott-Wallace. “I encourage everyone to safely get out and find your moment in our beautiful province over the next few months, whether it’s by the campfire with friends, on our stunning trails, at a beautiful hotel or inn, or at your favorite restaurant.”

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