Domino’s launches specialty pizzas ‘built for delivery’
By Canadian PizzaNews Business and Operations Delivery In the Kitchen
Ann Arbor, Mich. – Domino’s Pizza in the U.S. has added two specialty pizzas to the menu – the chicken taco pizza and the cheeseburger pizza – created to weather the challenges of the delivery process.
Domino’s new chicken taco pizza is topped with American cheese, taco seasoning, grilled chicken, fresh onions, green peppers, diced tomatoes, provolone cheese and cheddar cheese.
Its cheeseburger pizza is made with a ketchup-mustard sauce, American cheese, beef, fresh onions, diced tomatoes, shredded provolone and cheddar cheese.
Domino’s is marketing the new pizzas as a response to the challenges of the delivery process. “Getting it right when delivering traditional tacos and cheeseburgers isn’t easy, as customers in Domino’s new TV commercials, which begin airing on Aug. 31, can attest,” the company said in a press release. “Domino’s searched for real customers who took to social media with stories of burger and taco deliveries gone wrong and surprised them with cheeseburgers and tacos that were built for delivery.”
“Domino’s customers can now have the best of both worlds: the mouthwatering flavours of a chicken taco or cheeseburger, on a pizza designed to be delivered,” said Art D’Elia, Domino’s executive vice-president and chief marketing officer.
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