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Canadians don’t expect to enjoy low sodium food


November 17, 2010
By Canadian Pizza

pzhealthyveggiesthumbnailNEWS HIGHLIGHT

Canadians don't expect to enjoy low sodium food
More than half of all Canadians think spending the holidays with their in-laws would be more enjoyable than eating a lower sodium diet, according to a new national survey.

Nov. 17, 2010, Toronto – More than half of all Canadians think spending
the holidays with their in-laws would be more enjoyable than eating a
lower sodium diet, according to a new national survey.

The results from the national survey highlight one of the main challenges in reducing Canadians’ sodium intake to the 2,300 mg per day recommended by the Sodium Working Group.

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“Consumers are no longer as willing to trade-off great taste for health as they were earlier in the healthy foods movement,” says food trends expert Dr. Elizabeth Sloan.

The goods news is that 88 per cent of Canadians still believe lower-sodium foods can be delicious.

However, the bad news is that younger Canadians are less likely than their older counterparts to think this way. In fact, 55 per cent of 18 to 34 year olds report it would be harder to enjoy a lower-sodium diet than to spend the holidays with their in-laws, compared to 43 per cent of 35 to 64 year olds.

The study also found that men (79 per cent) are more likely than women (67 per cent) to feel that they have to sacrifice taste in order to follow a lower sodium diet.

The national Omnibus survey was conducted among 1,050 Canadians.