Sept. 12, 2014, Boston – In an effort to bridge the gap between online
ordering and mobile payments, two
mobile-based technology companies have teamed up on mobile apps for restaurants.
Sept. 10, 2014, Boston – In an effort to bridge the gap between online
ordering and mobile payments, two
mobile-based technology companies have teamed up on mobile apps for restaurants.
Zuppler, of Conshohocken, Penn., has created a seamless online
ordering experience for restaurants, while LevelUp enables mobile
payments through low-cost payment processing and trackable
marketing campaigns. Mobile payments combined with online ordering will
enable customers to order and pay from anywhere, while
restaurant owners can track everything in between. The apps are designed to allow restaurants to offer their customers targeted loyalty programs
regardless of whether they order in-store, in-app or online.
“Until
now, restaurants would typically choose between an app featuring mobile
payments or online ordering, but not both,”
said Shiva Srinivasan, founder and CEO of Zuppler, in a press release. “While each service
worked well separately, restaurants were missing a key opportunity to
capture every customer’s order, regardless of whether it was in-store or
online. Thanks to our partnership with LevelUp,
we’re helping businesses increase customer spend by using the data
we’re able to provide.”
E-Commerce
businesses like Amazon.com have long benefited from collecting
actionable data with every customer purchase. Until
now, traditional brick-and-mortar businesses like restaurants have been
without a means for enabling remote ordering or targeting customer
offers by purchase history, but the Zuppler/LevelUp partnership will
allow restaurants to arm themselves with the tools
once reserved only for internet companies.
“This
partnership provides restaurants with a true ‘commerce everywhere’
solution,” said Seth Priebatsch, CEO of LevelUp. “Customers
can pay in-store, in-app or online and accrue/redeem rewards regardless
of how they choose to pay. Combining mobile payment and in-app
ordering into a single mobile experience creates a compelling value
proposition to customers and sustainable advantage against
competitors."
Boloco and Protein Bar, two fast-casual restaurants, have launched apps featuring
mobile payments and online ordering from the partnership.
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