Windsor, Ont. – Tourism Windsor Essex Pelee Island in southern Ontario has launched the Windsor Pizza Club as a marketing program designed to showcase the well-known Windsor-style pizza to both locals and visitors.
The club was officially launched Oct. 14 at Antonino’s Original Pizza, one of the eight partners in the club, said a news release by the Culinary Tourism Alliance.
“The opportunity to celebrate our pizza and brag about it to locals and visitors alike excites us as we developed this product and now prepare to market it” said Gordon Orr, CEO of Tourism Windsor Essex. “We knew that our world famous and unique style of pizza was worthy of the accolades. Because Windsor-style pizza is like a part of Windsor’s DNA, and food & drink scene.”
The Windsor Pizza Club is free to join. Customers can visit any of the eight locations and pick up their membership card. The membership card is the key to limited-edition Windsor Pizza Club swag, the first being a commemorative t-shirt. Club members can visit all eight locations and get their card stamped, and once full redeem it at windsorpizzaclub.ca to have the commemorative t-shirt delivered directly to their door.
Participating locations include Arcata Pizzeria, Antonino’s Original Pizza (Howard Avenue), Armandos (Cabana Road), The Caboto Club, Capri Pizzeria (Dougall Avenue), Franco’s Restaurant, Oven 360 (Walker Road) and Sam’s Pizzeria.
The program was funded in part by the Canadian Heritage Fund, which supports culture and heritage programs across the country. The opportunity to inform and educate on our unique style of pizza, and expand upon its heritage and the roots of so many within Windsor are connected to pizza, the Alliance said. “Once social distancing measures are more relaxed, Windsor-style pizza experiences and tours will be created at our participating locations to help celebrate our culinary story.”
Tourism Windsor Essex was awarded the Culinary Leadership Award in October 2018 from the Tourism Industry Association of Ontario and the Culinary Tourism Alliance for leadership in culinary tourism, in part for the creation of programs like the Windsor Pizza Club.
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