Canadian Pizza Magazine

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VeronaFiere signs agrement with Russian bakers


May 10, 2012
By Canadian Pizza

May 10, 2012, Italy –  VeronaFiere has signed a partnership agreement
with the Russian association of bakers and pastry-confectioners and the
Conoscere Eurasia Association.

May 10, 2012, Italy –  VeronaFiere has signed a partnership agreement with the Russian association of bakers and pastry-confectioners and the Conoscere Eurasia Association. The collaboration agreement was signed April 26 in Moscow, during the second Italo-Russian Bakery Forum, by Giovanni Mantovani, the CEO and director general of Veronafere, Yury Katsnelson, the president of the Russian association of bakers and pastry-confectioners, and Antonio Fallico, president of Conoscere Eurasia (as well as Zao Bank Intesa Russia).

The background for this important collaboration focuses on Siab, the exhibition dedicated to bread, pasta, pizza and pastry technologies and products scheduled to be held in Verona from May 25-29, 2013. Siab will support the business of its companies with an international tour program from June 25-28.

While Russian and Italian realities are rather different, the artisan and entrepreneurial skills of Italian bakers are seen as an added value of considerable interest in the Russian Federation, especially in the context of qualified generation renewal with a close eye to the new frontiers of food safety.

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With regards to technology (ovens, dough-mixers, food dryers), Italy is the second exporter country in the world. In particular, Italian ovens were sold in Russia in 2011 worth 1,430,000 euros, while machinery and equipment for bread, pastry, biscuits and pasta saw Italian companies achieve exports to Russia worth almost 35 million euros.

"The Russian Federation has about 30,000 companies in the bakery, pastry, confectionery, pasta and pizza field, with a production value for bakery products in 2011 of 10.2 billion euros, up by 13 per cent compared to 2010," said Katsnelson. "Prospects for growth this year are around 10 to 12 per cent."