Canadian Pizza Virtual Summit 2020
October 19, 2020 at
Building Resilience in Your Pizzeria Through Marketing Strategies
Moderator: Colleen Cross, Editor, Canadian Pizza
Diana Cline Pizza chef, owner/operator and consultant
Michelle Brisebois Marketing strategist, professor and podcaster
You’ve perfected your menu, you’ve got a strong concept and superior customer service. Maybe you’ve revamped your business, changed your hours, streamlined your menu or started offering something different to satisfy your customers’ requests. What is the best way to spread the word to your regular and new customers? This brainstorming roundtable will give you actionable ideas from marketing experts who work in and around the pizza industry.
Diana Cline is an award-winning pizza chef and partner with Diana’s Cucina & Lounge in Winnipeg. Diana is a two-time Canadian Pizza magazine chef of the year champion, three-time winner of “Canada’s Best Pizza Chef” at international pizza competitions and a judge for international pizza culinary competitions in Las Vegas, Italy and France, and for our Chef of the Year competition. She is a consultant to other pizzeria owner/operators in menu development, creating operational systems and marketing to help operators grow their business strategically.
Contact her at firstname.lastname@example.org.
Michelle Brisebois is a marketing strategist specializing in e-commerce and digital content strategy and retail/in-store activation. Michelle’s experience includes leading the marketing strategy for Rich Products’ pizza category, General Manager of Trius Winery and Restaurant and she is currently an Adjunct Professor at the Canadian Food and Wine Institute at Niagara College. Her daily two-minute briefing is called “Restaurant and Retail Marketing” and can be found on iTunes.
She can be reached at email@example.com.