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U.S. take-out orders to hotels jump 125% over three years, says study


July 24, 2014
By Canadian Pizza

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July 24, 2014, Chicago – Hotel take-out orders
in the U.S. have jumped in popularity 125 per cent in the last three years, suggests data from food-ordering service GrubHub.

July 24, 2014, Chicago – Hotel take-out orders
in the U.S. have jumped in popularity 125 per cent in the last three years, suggests data from food-ordering service GrubHub.

Data from PFK Hospitality Research indicates room service revenues fell 9.5 percent from 2010 to 2012, with
some hotels shuttering unprofitable operations altogether.

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As hoteliers start to rethink their room service offerings, data from food-ordering service GrubHub indicates take-out orders to hotels are growing in popularity.

GrubHub analysts examined a year's worth of orders delivered
to more than 8,000 hotels across the United States to uncover takeout's role in the
current travel experience. The data suggest hotel takeout orders
have jumped in popularity 125 per cent in the last three years.

With a network of approximately 29,000 restaurants in more
than 700 U.S. cities, analysts found the following:

  •     On average, hotel
    diners spend about 11 per cent more per order than non-hotel diners.
  •     Men are about 54
    per cent more likely than women to order meals to hotels.
  •     Hotel takeout
    orders peak early in the work week, with fewer orders from Friday through
    Sunday.
  •     Dinner and late
    night are the most popular meal times for travelers. Nearly three-fourths (72
    per cent) of hotel orders are placed during dinner and late-night hours.

"Whether travelers are looking for more diverse, more
affordable, or more accessible food options, it's clear that takeout is
becoming the natural alternative to traditional room service," said
GrubHub president Jonathan Zabusky, in a release.