Canadian Pizza Magazine

News
U.S. chain Pizza Hut undergoes major menu revamp


November 10, 2014
By Canadian Pizza
pizzahutnews

Nov. 10, 2014, Plano, TX – Pizza Hut is rolling out new crust flavours,
premium ingredients, drizzles and specialty recipes in what the company
is calling "the biggest change … it has ever seen."

 pizzahutnews

Nov. 10, 2014, Plano, TX – Pizza Hut is rolling out new crust flavours, premium ingredients, drizzles and specialty recipes in what the company is calling "the biggest change … it has ever seen."

"Pizza Hut has been defining what's possible with
pizza since 1958 and our newest changes are the most significant we've
made in our history as we once again look to take the entire category to
another level," said David Gibbs, chief executive officer, Pizza Hut, in a news release. "We are radically
reinventing the pizza category with a menu transformation that more than
doubles our amount of ingredients and flavors, a world-class digital
ordering experience and an entirely new look and feel to our brand, all
the way down to our uniforms. We couldn't feel better about the direction we're going and the long-term impact these changes will have on our business."

The new
menu, dubbed the "Flavor of Now," will feature
classics like Meat Lover's, Stuffed Crust and Supreme, but aims to offer bolder flavours and "nearly infinite possibilities (more than two
billion)" to customize. The Flavor of Now menu includes 10 new crust flavours, including Honey Sriracha, Salted Pretzel and Ginger
Boom Boom; six signature sauces like Premium Crushed Tomato and Buffalo;
new premium ingredients like Salami, Fresh Spinach and Peruvian Cherry
Peppers; and delicious drizzles like Balsamic.

Advertisment

There are also 11 new
"Explore Flavor" recipes, like the 7-Alarm Fire
(premium crushed tomato sauce, pepperoni, sliced banana peppers,
Peruvian cherry peppers, sliced jalapeno peppers and fresh green peppers
on a Hand-Tossed Crust with a fiery red pepper crust flavour) and the Old Fashioned MeatbrawlT
(classic marinara sauce topped with classic meatballs, fresh red onions
and diced Roma tomatoes flavoured with Hut Favorite crust flavour on
Pan crust). 

"We know that American tastes and preferences are evolving, and this
new menu is designed to completely wow them," said Pizza Hut global executive chef Wiley Bates, III, in the release. "While some customers will be finding
ways to bring flavors to the pizzas they've fallen in love with, others
may be trying them for the first time. And, with so many options,
there's definitely something for everyone."

Pizza Hut is also conducting a nationwide rollout of
Skinny Slice Pizzas, made from a thinner version of Pizza Hut's
Hand-Tossed Crust. The Skinny menu includes five recipes, for example, the Skinny Club
(creamy garlic parmesan sauce, hardwood-smoked ham, diced Roma tomatoes
and fresh spinach with a toasted Asiago crust flavour). All five special
recipes feature 250 calories or less per slice.

The
red roof logo has been modernized, along with delivery boxes, cups
and even employee uniforms.

Menu changes include the following:

Ingredients: Sliced Banana Peppers, Peruvian Cherry Peppers, Fresh Spinach, Premium Salami, Classic Meatball

Crust flavours: Hut Favorite, Toasted Asiago,
Honey Sriracha, Salted Pretzel, Toasted Parmesan, Fiery Red Pepper,
Toasted Cheddar, Garlic Buttery Blend, Ginger Boom Boom, Get Curried
Away

Sauces: Classic Marinara, Premium Crushed Tomato, Garlic Parmesan, Buffalo, Barbecue, Honey Sriracha

Drizzles: Balsamic, Honey Sriracha, Barbeque, Buffalo