Full-service restaurants should focus on uniqueness: Technomic

Canadian Pizza
January 23, 2019
By Canadian Pizza
Chicago – Canadian full-service restaurants are seeing slightly less traffic and lower sales growth than they were two years ago, according to a new report from Technomic.

The 2019 Canadian Future of FSR Consumer Trend Report suggests that full-service restaurant operators may want to pinpoint unique menu items and points of differentiation that will help them stand out from the competition in order to drive traffic and sales.

“With fast-casuals still growing quickly and newer channels like food halls and retail food service emerging, full-service operators are facing higher levels of competition,” said Charles Winship, senior research analyst at Technomic, in a news release. “Full-service brands will need to think more closely about their niche and brand positioning in order to differentiate themselves in an increasingly crowded landscape.”

The report includes these key points:
  • 52% of consumers say they visit family-style restaurants at least once a month
  • 25% of traditional casual-dining restaurant consumers say they’re more likely to visit an independent location than a chain
  • 30% of upscale casual-dining restaurant consumers say they would like to see more shareable options at these restaurants
Compiling findings from more than 1,100 consumer responses, as well as menu and industry data from the Ignite database, the 2019 Canadian Future of FSR Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them better understand how consumer patronage, attitudes and preferences toward full-service restaurants are evolving and to identify prime opportunity areas.

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