December 21, 2009, Collingwood, Ont. – Citing high demand for their pizza dipping sauce, Topper’s Pizza has come out with ‘the big dipper,’ a larger 500 ml version of their previous dipping sauce bottle.
The new bottle is now available in Topper’s stores across the province and the company is also currently investigating other retail opportunities for the bottle in selected communities.
“This new initiative is in response to the fact that our dipping sauce has been a hit with customers. Because of this success, we wanted to provide our customers with a bigger, better container. And from a corporate standpoint, we wanted to use this re-launch as a springboard to make dipping sauce sales a stronger revenue stream for the company,” said Topper’s president Keith Toppazzini.
Also serving to strengthen Topper’s brand and build goodwill with the community at large, is the fact that for each bottle sold in Topper’s stores, Topper’s will contribute .25 cents to the Ontario branch of the Canadian Cancer Society.
“Each and every one of us has been touched by cancer in one way or another. So it goes without saying that we’re extremely excited by the fact that we’re going to be giving back to the community in this way,” said Toppazzini.
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