The Good Flour Corp. developing gluten-free protein pancake and waffle mix
By Canadian Pizza
Products New Products flourThe Good Flour Corp. is developing a gluten-free protein pancake and waffle mix the company says is free of gluten and all top allergens, including dairy, nuts, egg, soy and corn.
The new product under development will be GFCO’s first product within the sports health wellness sector and is intended for GFCO’s direct-to-consumer sales, diverse retail stores, and restaurant clients looking to offer their patrons healthier options throughout the U.S. and Canada.
After research was conducted by the GFCO team with its proprietary gluten-free pancake and waffle blend, a potato protein was selected. Potato protein contains amino acids believed to help maintain muscle mass and support a body’s metabolism, the company said in a news release.
GF Protein Pancake & Waffle Mix contains 27 grams of protein and six grams of dietary fibre per 100-gram serving.
“Going with potato protein we believe will win over customers amid an accelerating trend towards plant-based diets for physical health and environmental sustainability reasons,” said Matthew Clayton, chief executive officer of GFCO. ” Our chefs did a spectacular job developing a blend with all the premium qualities expected from our brand, which we suspect will lead to rapid market uptake and customer loyalty as we continue to expand our North American footprint. GFCO is in the final stages of development of this product and expects to announce soon that it will be available for purchase.”
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