Canadian Pizza Magazine

News Marketing
‘Taste of Home’ holiday campaign by Stella Artois encourages gift cards, restaurant orders


December 2, 2020
By Canadian Pizza

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Brewer Stella Artois has launched a campaign promoting the joy of home-cooked meals and is encouraging Canadians to patronize them during the holidays through the online platform that lets customers search for eateries with heated patios and purchase gift cards.

The company has launched a sentimental holiday campaign with an online video celebrating the joy of a home-cooked meal and bringing a taste of home to an unsuspecting Canadian who is unable to go home for the holidays.

Coinciding with the video will be a consumer-facing Taste of Home program that re-supports Rally for Restaurants, a national gift card program launched in April. Stella Artois is teaming up with Rally for Restaurants partners including Chef Chris Locke of Marben, Chef Simon Laborde of Les Enfants Terribles, Chef David Wong of Earls and others to share the convenience of a home-cooked holiday meal with Canadians. Each partner will offer made-to-order takeout dinners inspired by the chef’s own taste of home, making it easier for Canadians to celebrate the holidays during this new normal.

Canadians looking to support local restaurants during the holiday can visit rallyforrestaurants.ca – a national gift card program launched back in April – that has generated over $650,000 in financial support for local restaurants. As of November, the website has been updated with a number of upgrades including a heated patio search filter, gift card extensions (redeemable until Dec. 31, 2021) and a new gift card option: for every $100 gift card purchased from participating restaurants, Stella Artois will add an additional $25 to the value of the gift card, all of which will benefit the establishments. Gift cards can be redeemed for in-restaurant or takeout dining.

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For more information about the holiday campaign and participating restaurants, visit mytasteofhome.ca.