Business and Operations
Sysco Canada launches campaign to encourage restaurant visits
By Canadian Pizza
By Canadian Pizza
Toronto – Food-service company Sysco Canada, has launched a campaign that aims to help heal the restaurant industry in Canada and support communities impacted by the pandemic.
As part of its campaign, known as “Keep Local Restaurants on the Menu” Sysco encourages Canadians to support the restaurant industry, which continues to be heavily impacted by the pandemic, by ordering a meal from a local restaurant for takeout, curbside pick-up or dine-in (where available).
Customers are encouraged to share a photo of their meal on social media using the hashtag #foodiesunite and tagging the restaurant. Anyone can download Sysco Canada’s social media tool kit for unique and fun graphics to spice up their social media posts.
“As restaurant operators continue to navigate changes in demand and COVID-19 restrictions, the industry needs our help more than ever,” said president Randy White. “Together with our friends, families and neighbors, we can support these local businesses that are so important to the economic health of our communities and to the culture of the neighborhoods we call home.”
To help their clients manage their businesses, Sysco has eliminated minimum delivery size requirements for non-contract customers’ regularly scheduled delivery days and offers free Foodie Solutions Toolkits to help operators enhance their business strategies.
The company is also helping market its restaurant customers’ business through free social media, digital and print marketing services, and a new webpage letting the public know which restaurants are open.
And to support the increased need for hunger relief, the company will also make a contribution to Food Banks Canada equating to 50,000 meals.