Canadian Pizza Magazine

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Study looks at the habits of Canadian wine drinkers


June 30, 2009
By www.newscanada.com

Topics

June 30, 2009 – It seems there is more than meets the eye when it comes to the old
adage “Canada the Good,” particularly where wine enjoyment is concerned.

In fact almost one-third of Canadian wine drinkers
admit to cheating and straying from the rules – while playing board
games, that is – according to a recent survey conducted by Angus Reid
Strategies.

While there isn't much to thank the economy for
these days, one thing the recession is helping Canadians do well is set
the mood for a night in. The study found that three in seven (44 per
cent) Canadians say they are having entertaining in with friends and
family more this year than last year. And, while some areas may be
suffering, board games are thriving as 16 per cent of survey
respondents said they are playing more board games over last year –
with white wine drinkers playing the most (26 per cent).

The survey, which polled more than 1,000 Canadian
adults, compared their tastes in wine to their lifestyle habits. Among
those less-honest game-players, Cabernet Sauvignon drinkers were found
to be the most likely to cheat while playing a board game (41 per cent)
followed closely by Merlot (31 per cent) and Sauvignon Blanc (32 per
cent).

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Not only do wine-lovers like to get tied up in knots
on the twister mat, more than one-third of Canadians like to get frisky
with a glass of wine in the bedroom. White wine drinkers prove to be
the most frolicsome of them all.