Students choose: Taco Bell or Pizza Hut
By Canadian PizzaFeatures Business and Operations Marketing
April 6, 2010, U.S. – One of the largest franchisees of Pizza Hut and Taco Bell in the U.S., Fugate Enterprises, is asking students at Western Kentucky University (WKU) to text in their votes for which restaurant they would like to see built on campus.
Fugate has launched a mobile voting promotion in which WKU students will be able to cast their votes by text. Voting began April 1 and continues through April 17.
"We have been operating 270 Pizza Huts and Taco Bells for over 30 years. This time, we wanted to let the community we will be serving choose which particular one they want," Larry Fugate, CEO of Fugate, said in a news release. "This will be a fun, unique way for us to promote our new location, as well as give the students the opportunity to voice what they prefer via the medium that would allow the best direct interaction — mobile."
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