April 14, 2009, Tiverton, Ont. – The New
Steelback Brewery is celebrating victory, having won two prestigious medals at
the recent Ontario Brewing Awards.
Steelback's Tiverton Dark Lager won Silver
in the Dark Lager Category, and its newest product, Steelback Red Maple took
home gold in the Honey Beer Category.
"It has been a incredible year,"
says Jon Sherman, CEO and owner of the new Steelback, who took over the brewery
in May 2008. "Our strategy has always been to focus on the beer, and
present it in a way that honours our local heritage, and reflects our Canadian
roots. We are proud of the people who helped us in our year-long journey. It
sure is great to be recognized with these medals."
In one year, the new Steelback Brewery has
had a remarkable turnaround in a large part due to introducing new ownership
and senior management, and a commitment to producing quality craft beer, proper
packaging with an emphasis on local heritage, and a realistic marketing
strategy that highlights the unique pricing strategy – premium product at
everyday domestic prices.
In celebration of its first year as a new
company, Steelback has launched to licensees its Steelback Red Maple Honey
Beer, sourcing local Bruce County Maple Syrup. In one year, the new Steelback
has become a member of the Ontario Craft Brewers, won the Sobey's Business of
the Year Award in Kincardine, became one of the top selling brands of beer in
Bruce County, and grown its licensee business in all parts of the Province.
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