Canadian Pizza Magazine

SQM offers customer acquisition/conversion program

By Canadian Pizza   

Products Front of House New Products

July 14, 2015, Toronto – Sensors Quality Management Inc. (SQM) has announced plans to expand its No Fee Customer Acquisition / Conversion Program to the restaurant industry.

Initially developed for retailers, this program allows companies to attract highly qualified customers without eroding their regular pricing and the brand’s value, the company said in a press release.

“The program works extremely well by utilizing targeted demographics and focussing on highly qualified customers, who are motivated buyers, resulting in higher sales”, said David Lipton, president of SQM, in the release.

“Since there are no fees businesses can implement as large a program as they would like, for new customer acquisition, repeat customer acquisition, increased awareness, increased and easier conversions, and increased and easier activations,” Lipton said. “In fact, to encourage repeat visits, many companies are adding another component to the service, and extending future offers to the higher spending customers.”


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