Canadian Pizza Magazine

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Slices for Smiles kicks off National Pizza Month


October 1, 2014
By Canadian Pizza

Oct. 1, 2014, Toronto – Pizza Pizza kicks
off National
Pizza Month with its annual Slices for Smiles campaign. This month the company will donate a portion of proceeds from its most
popular menu item to
Children's Miracle Network.

Oct. 1, 2014, Toronto – Pizza Pizza kicks
off National
Pizza Month with its annual Slices for Smiles campaign. This month the company will donate a portion of proceeds from its most
popular menu item to
Children's Miracle Network.

The goal is to raise more than $350,000 for the 14 Children's Miracle
Network member hospitals across Canada, said the company in a media statement. Last year, the campaign raised $300,000.

All traditional Pizza Pizza locations across Ontario,
Quebec, Manitoba, Saskatchewan and Nova Scotia will participate in the
campaign, which will see a portion of proceeds from its $4.99 medium pepperoni or cheese pizza go to the charity.

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The Slices campaign started in 2007 to commemorate the 40th anniversary of
the company. All funds stay within the communities in which they were
raised and go to the local Children’s Miracle Network member hospital.

“We
are pleased to have Pizza Pizza and its customers join us once again in
helping to save and improve the lives of children in communities across
Canada,” said John Hartman, chief operating officer, Canada, for Children’s Miracle Network, in the statement.

Each
day, there are over 4,900 children who receive medical care from
Children’s Miracle Network member hospitals across Canada. Making a
donation to Slices for Smiles helps support research and training, purchase of new equipment and pay for uncompensated care.

“Giving a donation to Slices for Smiles
is a very small way to make a big difference in the life of a child,”
said Pat Finelli, chief marketing officer for Pizza Pizza. “With the
help of our customers, passionate franchisees and their employees, we
hope to deliver many more smiles as a result of this year’s campaign.”