Slices for Devices recycling program helps the environment and children’s hospitals

Toronto – To mark Earth Month, Pizza Pizza is offering a free slice of pepperoni or cheese pizza to customers, in exchange for their unwanted e-waste throughout the month of April.

Pizza Pizza again invites customers to drop off used small electronic devices, including smartphones, digital cameras and mp3 players in exchange for a free slice of pepperoni or cheese pizza. With the help of Electronic Products Recycling Association (EPRA) and Ontario Electronic Stewardship (OES), the devices will be responsibly recycled with the proceeds from the refurbishment process donated to Children’s Miracle Network, the company said in a news release.

“Many Canadians don’t know how to properly dispose of their electronics, or drop off locations are not convenient for them,” said Pat Finelli, chief marketing officer for Pizza Pizza, in the release. “Our Slices for Devices program makes recycling easy and accessible and it provides some incentive too. It’s really a win-win-win for the environment, customers and Children’s Miracle Network.”

After last year’s successful launch of a corporate campaign, Pizza Pizza will continue to encourage companies and schools to participate by safely recycling their large and small e-waste items, including monitors, laptops, computer towers and IT equipment, the company said. Companies and schools will receive a gift card for that can be used towards a school pizza lunch or company-wide pizza party.  The gift card amount will be determined by the volume of electronic waste collected.

All traditional Pizza Pizza restaurant locations across Ontario, Quebec, Manitoba, Saskatchewan and Nova Scotia will participate in the program. Since its launch in 2004, the program has diverted nearly 17,000 electronic devices from landfills.

To learn more about Slices for Devices or to register for the corporate or school recycling programs, visit www.pizzapizza.ca/EarthMonth.