Sheeter Beater Challenge new at Canadian Pizza Show

Mississauga, Ont. – The countdown is on! With two months to go until the Canadian Pizza Show, we have a new, fun challenge to announce.

It’s the Sheeter Beater Challenge, sponsored by Somerset and SP Sales (distributor). All attendees can test their dough-opening skills against a Somerset dough sheeter at the SP Sales booth. The trade show and competitions are set for Monday, Oct. 16, at the International Centre in Mississauga, Ont. It’s pizza maker versus machine at the booth at three designated times with winners announced following an afternoon showdown.

Register now to secure your chance to compete for the grand prize of a Bakerstone commercial series Pizza Oven Box!

Also new this year:

• Chef of the Year Traditional division: Traditional and Open division winners will compete in an exciting Chef of the Year showdown!
• Three powerful show-floor sessions for you that will fit into any schedule.

1. MORNING: Boost Your Average Cheque Through Your Menu (11:30 a.m.)
Jeff Dover of consulting firm fsSTRATEGY will show you how to work your menu, flyers and other promotional materials to full advantage to boost your average cheque and your bottom line.

2. MIDDAY: Seasonal Pizza Challenge
Looking for ideas for promoting your pizza? Interested in what others are doing to create and market their holiday and seasonally themed pies? Be centre stage at noon as we take a break from Chef of the Year competitions to highlight fun, holiday-themed pizzas from across Canada in our new Seasonal Pizza Challenge!

Learn the stories behind some of Canada’s most creative pizzas and talk about marketing concepts and strategies for playing up your seasonal or signature pie. Taste mouthwatering themed pies and cast your vote for the best! Share your own ideas and success stories and bring along photos and promotional material to illustrate your efforts! We will have a marketing expert on hand and tip sheets for you to take away exploring these and other questions: Is there a market for themed pizzas? What themed pizzas sell well at other pizzerias? How do I come up with an appealing holiday-themed pizza?

The creator of the top seasonal specialty pizza will win a fabulous prize of 5,000 custom-designed, printed flyers!

3. AFTERNOON: How to Capture the Vegan Pizza Market in Your Area (3:30 p.m.)
Award-winning pizza chef, consultant and partner in Diana’s Cucina and Lounge in Winnipeg, Diana Cline will help you identify the vegan customer and give tips and insights on how to choose ingredients and share a few specialty gourmet vegan pizza recipes to help you wow this under-served segment of the marketplace.

Check our dedicated Canadian Pizza Show website for details of the educational program, competitions and exhibitors as they are updated. There are a  few spots left in our Chef of the Year competition, Seasonal Pizza Challenge and Great Pizza Box Fold-Off. Sign up now to reserve your spot.

Whether you compete or not, register for the show – it’s FREE!