Self-service text coupon software emerges
By Canadian PizzaFeatures Business and Operations Marketing
February 3, 2010, U.S. – Money Mailer developed software that gives restaurant operators the power to send text messages to their current customers on their own during special promotional periods and slow days.
"Mobile couponing delivers a strong return on investment because it reaches customers who have asked to receive offers and delivers those offers directly to them on their phones, said Steven Gray, chief operating officer for Money Mailer. "It is extremely affordable and highly impactful."
The company claims that their mobile text message system delivers real and measurable value to local businesses. In addition to sending out the text messages, the mobile platform's software permits real-time reporting. This gives businesses the ability to keep tabs on the number of consumers who have elected to receive mobile messages.
"Money Mailer's mobile phone program allows businesses to easily build their customer mobile marketing list with minimal incremental expense or effort," said Gray.
Customers pay no upfront or monthly fees for the software. Costs are incurred only when they push out a text message campaign. Developed with iLoop Mobile, a mobile marketing technology provider, the new self service software includes extensive support for business from Money Mailer's corporate office.
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