Canadian Pizza Magazine

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Scene and CARA restaurants strike dinner-movie deal


February 13, 2015
By Canadian Pizza

Topics

Feb. 13, 2015, Toronto – CARA Operations soon will be the Scene
program's exclusive restaurant partner in a reciprocal loyalty and rewards program.

Feb. 13, 2015, Toronto – CARA Operations soon will be the Scene
program's exclusive restaurant partner in a reciprocal loyalty and rewards program.

Beginning this summer,
Scene members will be able to earn and redeem points at 813 CARA
restaurants, including Swiss Chalet Rotisserie & Grill, Harvey's,
Milestones Grill & Bar, Montana's BBQ & Bar, Kelsey's, East Side
Mario's, Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, Tir nan Og
and Bier Markt.

Scene members will earn one Scene point for every $3
spent in-store and online at participating restaurants, in addition to
ongoing bonus point offers. Members will be able to redeem 1,000 Scene
points to receive a $10 discount on their bill at participating CARA
restaurant locations. The partnership will also enable guests to
continue to earn and redeem Scene points for the restaurant group's Ultimate Dining Card.

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"SCENE members are some of the most active
participants in the entertainment space. In addition to being avid
movie-goers, they over index in out-of-home dining. This new partnership
with CARA will continue to deliver against our brand promise of giving
our members more of what they love," said Shawn Bloom, vice-pesident of operations and partnerships, Scene LP, in a news release. "We expect this will deepen
engagement with our more than 6.4 million members, while also
encouraging member acquisition."

"This partnership will allow our restaurants to
provide even more value to our existing guests while also helping draw
new guests. There is also no better strategic fit than "dinner and a
movie," said Dave Colebrook, vice-president of marketing for CARA
Operations Limited, in the release.