Canadian Pizza Magazine

News
Ricco breaks ground on expansion


September 30, 2008
By Canadian Pizza

Whether supplying products to
outfit a pizzeria kitchen or sponsorship support for local sports
organizations, Don Windsor has delivered to both industry and community
for more than 18 years.

ricco
Taking part in the official groundbreaking ceremony were, from left, Strathroy Mayor Mel Veale, Ricco Foods owner Don Windsor Sr., and Peter Everest and Gus Kotsiomitis representing the Royal Bank, London, Ont.

Whether supplying products to outfit a pizzeria kitchen or sponsorship support for local sports organizations, Don Windsor has delivered to both industry and community for more than 18 years.

Windsor, the owner of family-run Ricco Foods in Strathroy, Ont., has developed his business with a basic concept in mind. “It’s called foodservice, but most people forget the service part of it.” 

The majority of Ricco’s business is centred on pizzerias in southwestern Ontario, which Windsor says has provided him with the opportunity to visit with and get to know his customers personally.

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“People trust us; we bring in new products and we stand behind them.”

Since 1990, when Ricco Foods opened with an 1800-square-foot facility in London, Ont., staff have made it their mission to provide reliable service, sometimes at a moment’s notice. Windsor says his staff even know customers by the sound of their voices, and often know what brands they prefer.

“We have been known to make deliveries on Saturdays and Sundays. Whatever it takes. All of my customers have my cell number.”

This past spring, Ricco celebrated their accomplishments in both business and community when they broke ground on an 8,000-square-foot addition to the existing building at One Ricco Place. The town had previously honoured the company for their community contributions with the street designation. When complete, the new building will total more than 20,000 square feet.

While the addition will provide much needed space to incorporate all of the local offices under one roof, it will also have another unique feature: a brand new test kitchen in which staff can prepare recipes and sample new products.

However, one thing will remain the same at the new building: the memorabilia that surrounds Windsor in his office. Whether talking pizza cutters, miniature pizza trucks or a vast array of neat little gadgets related to pizza, it is evident he has a fondness for the industry that has supported his business throughout the years.

The official grand opening of the addition is scheduled to take place this month.