Canadian Pizza Magazine

Return of ‘Crack the Cardboard’ contest marks Pizza Pizza’s 50th

By Canadian Pizza   

Features Business and Operations Marketing Crack the Cardboard pizza marketing pizza pizza

Toronto – In celebration of its 50th birthday, Pizza Pizza is bringing back its “Crack the Cardboard” contest, which was first run in the 1990s. Customers who purchase a large pizza – walk-in or delivery – will receive a box fitted with a tear strip that they must uncover to find out if they’ve won.

The total value of prizes is $3.5 million dollars and includes high valued prizes, including five 2017 Hyundai Elantra LE vehicles, fifty trips for two to Cuba, fifty 50″ Samsung TV’s and fifty prizes of $1,000 in cash, Pizza Pizza said in a news release.

“Our 50th birthday is a time to celebrate and look back on what brought us to where we are today,” said Pat Finelli, chief marketing officer. “The Crack the Cardboard contest is an exciting way to thank our customers by throwing back to a nostalgic promotion with a modern twist.”

The contest runs until Nov. 19, 2017.


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