Canadian Pizza Magazine

Program allows for text in orders

By Canadian Pizza   

Features Business and Operations Marketing

February 1, 2010, U.S. – Sundrop Systems has released a new program, Txt-To-Go Mobile Ordering, that allows customers to place pick-up orders with their favourite restaurants via text message.

With Txt-To-Go, patrons text in their desired order to Txt-To-Go and the service redelivers the order to the restaurant, then sends a confirmation number back to the customer. For example, a patron may text "Order 1 lg pizza, pepperoni, xtra cheese."  Accordingly, the order along with the customer’s mobile number and confirmation number will be delivered to the restaurant for fulfillment. The restaurant can resolve order questions by calling the customer directly or by using Sundrop’s companion two-way text paging service.
While creating their profile, restaurant goers have the option to pre-register their favourite places online with the Txt-To-Go service, allowing them to text "Order the usual add side salad ranch" to the service. Txt-To-Go also allows individuals to register a merchant gift card, a service in which the gift card information is transmitted with their order to the restaurant, allowing the patron to skip the payment line. Restaurants can also pre-configure specials that customers can view and order via the service.

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