PIZZA BIZ 101

EDUCATION SESSIONS
This year we’re offering a variety of seminars aimed at answering questions you have and giving you solid moneymaking ideas to take back to your pizzeria.

Commercial Lease Renewal
Dale Willerton of The Lease Coach will arm you with knowledge and questions to ask your landlord when it's time to renew your lease agreement. Dale will be available to chat with operators throughout the day.

What Millennials Want
David Coletto, CEO of Abacus Research, is an expert on millennial attitudes and data. David, a millennial himself, is excited to share his insights into that age group (born 1980-2000) to help your shop draw and retain millennial customers as well as high-quality, motivated young workers.

David also will preview the results of a joint consumer survey with Canadian Pizza of that key group of Canadians on what products and services they want from pizzerias. Attendees of the Summit will get exclusive access to the full report.

Finding Great Workers for Your Pizzeria
Applying for a Labour Market Impact Assessment: Service Canada representatives will provide a program overview to review eligibility requirements and the application process.
 
Hiring a college student: A college community liaison will show you how to work with your local school to find the go-getters who will reflect well on your pizzeria.

Focus on Delivery
Are you bewildered by the explosion of delivery services an options? Wondering what it all means for the pizza business, which has always been a leader in delivery? At the Canadian Pizza Summit, we will look at delivery challenges and opportunities. Learn which delivery models – delivery-only, direct delivery, third-party services, take ’n’ bake – are working for operators. Mike von Massow, an associate professor at the University of Guelph and an expert in food systems, will help us get perspective on the delivery landscape.

Speakers

Dale Willerton – Lease Renewal Do’s and Don’ts

DaleWillertonHeadShotLearn the 13 costly mistakes pizzeria tenants make negotiating a new commercial lease or renewal. This session will prove invaluable to both existing and first-time pizzeria tenants. Learn how to negotiate a rent reduction on your lease renewal; negotiate for free rent, a tenant allowance and/or your deposit returned; eliminate personal guarantees (on new leases and renewals); negotiate a mid-term rent reduction now – no matter how many years you have left on your lease term; and understand how to manage the real estate agent’s role in your site selection or lease negotiations.

Dale Willerton is The Lease Coach, an authority on lease negotiating for pizzeria tenants since 1993. The Lease Coach has successfully negotiatied more than 3,000 tenant leases across North America. The Lease Coach exclusively represents tenants with one-on-one coaching and consulting, new and lease-renewal negotiations, site selections, lease document reviews and mid-term rent reductions. Willerton is author of the book Negotiating Commercial Leases & Renewals For Dummies.

Meet Dale one on one after the session, ask questions and receive a complimentary autographed For Dummies book while supplies last.




David Coletto – What Millennials Want: Generational Change and the Changing Consumer Market

DavidColetto AbacusDataThrough an engaging and interactive presentation, David will share insights on how Canadian millennials (those born between 1980 and 2000) are reshaping the world they interact with and forcing a rethink of how to market to the largest consumer group in Canada.

Having conducted research on Canadian millennials for the past eight years, David’s insights are research-based, balanced, and respectful. He will take us on a journey to understand why and how millennials are disrupting markets, forcing us to rethink how we work and to assess the role food plays in the typical millennial's life. You won't want to miss it!

David Coletto is CEO and a founding partner of Abacus Data, a full-service data science research and public opinion research firm based in Ottawa. With almost a decade of experience in the industry, David and his partners founded Abacus eight years ago, and since then it has grown into one of Canada's most respected research firms.

Having earned a doctorate in political science from the University of Calgary in 2010, David is also an adjunct professor at the Arthur Kroeger College of Public Affairs at Carleton University where he teaches courses on public affairs strategies, polling and political marketing.

Talk with David and learn the results of an exclusive survey done by Abacus Data in partnership with Canadian Pizza magazine.



Megan Gretton and Thomas Moorcroft – Applying for a Labour Market Impact Assessment

Megan Gretton and Thomas Moorcroft are Senior Program Development Officers with Service Canada.



Mike von Massow – Focus on Delivery

MikeVonMassowMike von Massow is an associate professor in Food, Agricultural and Resource Economics at the University of Guelph and the Ontario Agricultural College Chair in Food Systems Leadership.

Mike studies how people make decisions about food in both retail and foodservice contexts. He has received funding from the Tim Hortons Sustainable Food Management Fund, the Walmart Foundation, Longo's markets and others.

Mike is co-director of the University of Guelph Sustainable Restaurant Project, which undertakes research and educational activities in support of improving the restaurant industry.
Exhibitors:
Ardent Mills: Burke: DuraBox: Escalon: Faema: Galbani: Hellmans: Jtree: KraftHeinz Food service: Lallemand: Measly: Moretti Forni: OnGreeGo: Parmalat: Reiser: Salamina: Sugardale: Uber Eats: Ueat:

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