Pizza Pizza’s iPhone app reaches milestone order
By Canadian PizzaNews
November 30, 2011, Toronto – Six months after launching, Pizza Pizza's iPhone app has generated 111,111 mobile orders.
The award-winning app – the first of its kind for Canadians – was developed in partnership with Plastic Mobile. The app is available to iPhone, iPod touch and iPad users.
"The launch has exceeded our expectations and it's clear that our customers love the added convenience we've delivered," said Pat Finelli, chief marketing officer for Pizza Pizza. "Embracing new technologies has been invaluable to us in our industry. We've had the opportunity to be first in a lot of things, and we're delighted to have added this mobile app to the list."
In the months since its launch, the mobile ordering app has received a number of accolades. It has been ranked as the number one Lifestyle app in the iTunes store and has won a bevy of awards, including a Webby Award in the mobile shopping for handheld devices category, a Canadian Marketing Association Award in the digital interactive retail category, a W3 Award for design and navigation, and two Davey Awards; a gold for the MA15 shopping category, and a silver for the MM61 restaurant category.
"The beauty of the Pizza Pizza ordering app lies in its fast and intuitive user experience," says Plastic Mobile's COO, Melody Adhami. She also notes, "that Pizza Pizza has reached 111,111 orders so quickly is not only a tribute to the ease-of-use and intelligent design of the app, but also a testament to the extreme customer convenience of the growing mobile market."
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