Canadian Pizza Magazine

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Pizza Pizza wraps up ‘Cells for Slices’


June 10, 2010
By Canadian Pizza

20100610-pplearthmonthsmJune 10, 2010, Toronto – In April, Pizza Pizza gave out 465 free slices to hungry customers that
answered the call to recycle their old cell phones. This year's campaign
donations brings the total phones recycled to 5,121 since the start of
the 'Cells for Slices' program in 2004.

More than 375 stores across Canada participated in the Earth Month
campaign, which refurbishes old cell phones and donates money generated
from the re-sale to Food Banks Canada in support of its mission to
reduce hunger in Canada.

By recycling the old phones, customers divert plastics,
metals and batteries that contain chemicals from contaminating the
environment. Phones that are recycled or refurbished can yield a $2 to
$5 donation for Food Banks Canada. 

"Pizza Pizza and Food Banks Canada are a natural fit because
they both support families and communities," said Katharine Schmidt,
executive director of Food Banks Canada. "In any given month
approximatly 800,000 Canadians, 296,000 of whom are children, access
Food Banks Canada's resources. Thank you Pizza Pizza for your continuous
contribution." 

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