Dec. 11, 2012 – Pizza Pizza has launched a promotional campaign around
its sponsorship of Michael Ciufo, a rising vocalist from Toronto.
Dec. 11, 2012 – Pizza Pizza has launched a promotional campaign around its sponsorship of Michael Ciufo, a rising vocalist from Toronto. At the core of the partnership is the sponsorship of Ciufo’s holiday concert series featuring an ensemble of musicians who set the stage alight with powerful vocals, a diverse assortment of class-pop music and high-energy performances.
“Michael is an inspiring performer who has captivated audiences since he was a teenager,” said Pat Finelli, chief marketing officer for Pizza Pizza. “We are delighted to work with such a talented Canadian musician like Michael and his ensemble on this project.”
The company will also distribute music download cards to every walk-in customer allowing them the opportunity to sample Ciufo’s latest single, Perfect Gift. The free download cards will be available at more than 200 Pizza Pizza locations in Southern Ontario.
To support the campaign, Pizza Pizza has created a micro site, pizzapizza.ca/freemusic, which contains free downloads and music videos.
Michael Ciufo will be performing on the following dates:
Dec. 12 at 8 p.m.
Toronto, ON
Glenn Gould Studio
(with Ashleigh Semkiw)
Dec. 22 at 7:30 p.m.
Kitchener-Waterloo, ON
The Centre In The Square
Dec. 23 at 3 p.m.
Oakville, ON
The Oakville Centre For The Performing Arts
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