Pizza Pizza sets new record for electronic recycling

June 17, 2013, Toronto – Pizza Pizza collected more than 2,400 electronic devices at its 10th annual month-long Slices for Devices program, setting a new record for the chain.

The program is one of the many activities conducted through the month of April for Pizza Pizza’s 2013 Earth Month.
The devices – smart phones, cameras, adapters, tablets, iPods and MP3 players – will now be sold to the refurbishing industry and all funds raised will be donated to Food Banks Canada as part of its Phones for Food program.

These collected devices can generate up to $5 each.
“Rewarding the act of recycling is a winning strategy and one that we are happy to pursue,” said Pat Finelli, Chief Marketing Officer for Pizza Pizza. “We’re happy to continue this investment, which helps feed the hungry, protect the environment, reward customers and emphasize our company’s interest in playing a constructive role in our communities. We can’t wait to collect even more next year.”

The Slices for Devices – previously known as Cells for Slices – program was launched in 2004 and has collected over 8,400 devices to date.