Pizza Pizza puts one million dollars up for grabs
By Canadian PizzaFeatures Business and Operations Marketing
December 4, 2009, Toronto – Pizza Pizza has re-introduced Peel ’N Reveal, a contest offering a one million dollar grand prize and more than five million other prizes for customers who pick up a slice at participating locations.
Over 570 locations across Ontario, Manitoba, Saskatchewan and British Columbia are participating, each offering single slice trays featuring a peel tab on the bottom that, when revealed, leads customers to free prizes.
Thanks to the support of Coca-Cola Canada, this year’s contest is better than ever. Each peel reveals a unique pin number to be entered online at www.icoke.ca. Secondary prizes include music, screensaver downloads, movie tickets, sports jerseys and more.
“This is our first million dollar giveaway,” said Pat Finelli, chief marketing officer for Pizza Pizza. “After recently finding the ‘Pizza for Life’ one millionth online order Peel ‘N Reveal is keeping our one million theme going.”
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