Canadian Pizza Magazine

Features Business and Operations Marketing
Pizza Pizza partners with Rogers DNS


May 7, 2008
By Canadian Pizza

Topics

May 7, 2008, Toronto – Pizza Pizza and Rogers Digital Network Solutions
today announced the launch of Pizza Pizza-TV. This narrowcast network,
the first medium of its kind to offer audio and video, is now available
in 204 dine-in Pizza Pizza restaurants across southern Ontario.

May 7, 2008, Toronto – Pizza Pizza and Rogers Digital Network Solutions today announced the launch of Pizza Pizza-TV. This narrowcast network, the first medium of its kind to offer audio and video, is now available in 204 dine-in Pizza Pizza restaurants across southern Ontario.
 
Pizza Pizza-TV is the latest in a long history of industry innovation at Pizza Pizza. As the #1 pizza retailer in slices sold, Pizza Pizza-TV will give the thousands of customers who visit restaurants on a daily basis interesting content to watch while their meal is prepared especially for them. It also represents the first narrowcast network for the newly created Rogers DNS.
 
“The majority of our chain recently added larger dining areas and expanded seating to create a more enjoyable family dining experience for our customers,” said Pat Finelli, Chief Marketing Officer for Pizza Pizza. “The high quality, family-friendly entertainment and timely information of Pizza Pizza-TV will further enhance that experience.”
 
Pizza Pizza-TV’s content package adds to the home-style ambiance in Pizza Pizza’s dine-in restaurants. The diverse viewing features a variety of sports highlights, including those from Leafs’, Raptors’ and Marlies’ games, the latest news in the entertainment industry, music videos, and comedy clips. Participating Pizza Pizza restaurants will also have a permanent TV as part of the in-store menu board, with special promotions displayed in full motion.
 
With its family-friendly mix of fun and informative programming, Pizza Pizza-TV offers advertisers the opportunity to reach today’s highly mobile consumer. Pizza Pizza-TV is estimated to reach 27 percent of adults aged 18 to 49 in the Greater Toronto Area at least twice a month.
 
Rogers DNS offers a state-of-the-art solution to help its corporate partners better connect with today’s consumers. As a leading content provider, Rogers Media Inc. provides a digital media package that is unique in the marketplace. The inherent flexibility and real-time delivery of in-store media allows for localized information, specialized content and targeted advertising opportunities.
 
“In-store media is another vehicle for us to build audience, while deepening our relationships with our corporate partners,” said Jim Diederichs, Vice President of Operations for Rogers DNS. “In the expanding world of digital media, we are unique in the marketplace because we offer the complete solution of rich content, fully-supported technology infrastructure and an aggregated advertising audience.”