Canadian Pizza Magazine

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Pizza Pizza offers improved Slices for Devices


April 1, 2014
By Canadian Pizza

April 1, 2014, Toronto – As part of its
Earth Month activities, Pizza Pizza is holding Slices for Devices, a month-long
recycling initiative that invites customers to deposit small electronic devices
at participating stores in exchange for a free slice of pizza. Greentec will
assist the company in refurbishing the phones with the proceeds from resale
benefiting local children’s hospitals.

April 1, 2014, Toronto – As part of its
Earth Month activities, Pizza Pizza is holding Slices for Devices, a month-long
recycling initiative that invites customers to deposit small electronic devices
at participating stores in exchange for a free slice of pizza. Greentec will
assist the company in refurbishing the phones with the proceeds from resale
benefiting local children’s hospitals through the Slices for Smiles Foundation
and Children’s Miracle Network.

“We can’t afford to throw things out
without thinking about the consequences and alternatives,” said Pat Finelli,
chief marketing officer for Pizza Pizza, in a news release. “Programs such as
these remind people there’s value to recycling. We’re delighted to offer
benefit to recyclers, local children’s hopsitals and the environment.”

Advertisment

New in 2014, ink cartridges will be
accepted for the first time along with the more traditional items – cameras, adapters,
tablets, iPods and smartphones and traditional cellphones.

Customers can stop by any one of Pizza
Pizza's 400 traditional restaurant locations in Ontario, Quebec, Manitoba,
Saskatchewan and Halifax to trade in their old device for a free slice of pepperoni
or cheese pizza.

Electronic waste is a growing issue in
Canada. Figures from Stats Canada reveal the average Canadian generated about
24 kilograms of e-waste in 2012, which is more than 860,000 tonnes for the
entire country. Anywhere between 80 and 85 per cent of electronic products are
discarded the wrong way, ending up in landfills or incinerators, which can
release harmful toxins into the air.

“Children’s hospitals rely on generous
donations from Canadians as well as contributions from local businesses and
individuals,” said John Hartman, Chief Operating Officer, Canada for Children’s
Miracle Network. “The Slices for Devices program is a fantastic way for people
to get involved and help to support our children’s hospitals, the children
themselves and their families.”

Launched in 2004, Pizza Pizza’s Slices for
Devices program has collected more than 8,000 used devices to date.

 For
additional information, visit pizzapizza.ca/EarthMonth .