Canadian Pizza Magazine

Features Business and Operations Marketing
Pizza Pizza launches Peel n’ Reveal promo


June 28, 2010
By Canadian Pizza

Topics



June 28, 2010, Toronto – Pizza Pizza kicked off of their Peel ‘n Reveal promotion, which invites customers to peel back a tab on their pizza slice tray to reveal
special prizes.

Approximately 370 traditional Pizza Pizza restaurants across
Canada including Ontario, British Columbia, Saskatchewan and Manitoba
are
participating this summer.  



Launched on June 7 and running until September 30, the contest includes
$1.7 million in prizes ranging from free slices and other select menu items to
entertainment and electronics, like Xbox 360 prize packs, iCoke points, iPod
touches and HP Laptops.   

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“Peel ‘n Reveal is our most popular summer promotion, because
everyone’s a winner,” says Pat Finelli, chief marketing officer for Pizza
Pizza. “Customers will walk away happy when they receive something free just by
dropping in for a slice.”

 

The Peel ‘n Reveal contest is being advertised through flyers, radio
and in-store signage. The Pizza Pizza team is also promoting the fun on
Facebook, Twitter and its e-newsletter.